Communication and PR are an important part of innovation and change. People use social media and Wikipedia to understand reality to a large extent. Through these channels we create the truths.  (Or alternative truths :-o). Hopefully in parallel with other more traditional media channels. Even though communication and PR are very important for success, there are very few courses in the IT related programs at the university level that deal with this.

The students in the IT in society class has always marketed their work with an invitation to their presentation the final week, but this year we have put a more explicit focus on communication and marketing of their work.

They have one group of students who will work with communication and PR. It will be interesting to see what they choose to do! It will also be interesting to see what effects this will have on how known the course is, and how well they manage to communicate the results to media, other students, county councils etc.

We know that the students will submit an abstract to Vitalis and if they are accepted a few of them will go there and present in April. Last year the students did a fabulous job presenting at Vitalis 🙂